The Designer Lookbook was started to give emerging fashion designers increased exposure to consumers and the fashion industry.
CHERYL ASHMAN – FOUNDER
DLB founder Cheryl Ashman has always had a passion for fashion. Cheryl came up with the idea to establish The Designer Lookbook after seeing the amazing displays of the various up and coming designers showcased during London Fashion Week. After leaving her job as a corporate attorney in London, Cheryl turned her focus to setting up The Designer Lookbook. The Designer Lookbook is a platform that helps promote emerging designers not only to the fashion industry but also to the general public.