BHON was established in 2010 by sisters Patty and Christine Yoon, taking elements from Patty’s background in fashion design, Christine’s in architecture and engineering, and most importantly, from their childhoods surrounded by the apparel industry. They spent their afternoons as shop kids in Houston, Texas, in between sewing Barbie clothes and climbing over their grandmother’s industrial sewing machines. The resulting BHON design employs structural composition, modern silhouettes, and uncommon detailing in a modern, yet accessible and versatile collection.
BHON has been featured on Elle.com, Daily Candy, NBC’s The Feast, and Dirty Magazine. BHON’s designs have appeared in Nylon, Nu-Mode, and One Magazine, and can be found at boutiques like End of Century and Albertine (NYC), Redeem (DC), and Dog and Pony (Austin).